By Stephanie Green Computer Reseller News
Manassas, Va.
1:36 PM EST Fri., May 12, 2000

"Bandwidth is money," said the technical director at Western North Carolina Internet Services Inc., a Cherokee, N.C.-based ISP. "If you can't control it, you can't control your money."

In a wireless world, users can easily consume an entire T1, leaving no way for a service provider or enterprise to control or charge for the use.

Cook wants to change that.

BroadIP Networks Inc. No more traffic jams: PacketCop enables control of multimedia traffic and bandwidth by application, type of traffic or IP address, said Leslie Poole, CEO of BroadIP Networks. LOACTION: Manassas, Va. FOCUS: Bandwidth management LAUNCHED: 1999

Cook had been searching for technology to help manage his company's application but only found software that controlled bandwidth by application. Then he turned to BroadIP Networks Inc. and tested its PacketCop product. PacketCop helps meter, limit and keep reports on users in a wireless environment, Cook said.

PacketCop enables control of multimedia traffic and bandwidth management by application, type of traffic or IP address, said Leslie Poole, chief executive of BroadIP Networks, based here.

Jeff Howard, vice president of sales and marketing at BroadIP Networks, created the product when he was running Western North Carolina, Poole said. Howard came up with the idea for PacketCop in the fall of 1998 and had a functional prototype by the end of last year, said Poole.

Howard said he was looking for a bandwidth product that ISPs could use to control diverse types of traffic and a large amount of data. Bandwidth management products controlled business-to-business applications, but none served ISPs and worked, he said.

PacketCop's applications transcend the needs of ISPs, ensuring quality of service for voice-over IP applications, the videoconferencing world and the ASP market, Howard said.

Late last year, Howard formed BroadIP Networks with three employees from an information security start-up, including Poole, Gregory Perry, chief technology officer, and Douglas Bostrom, an advisory board member, said Poole.

The company was incorporated this February. PacketCop, along with the company itself, made its official debut last week at Networld Interop in Las Vegas, said Poole.

BroadIP Networks also is pursuing distribution relationships, Poole said. The company plans to target integrators and ASPs in July, he said.

"We are looking for international VARs in particular," said Poole. ISPs from all over the world have started responding to the adoption program, he said.

BroadIP Networks' competitors include Internet application infrastructure maker Packeteer Inc., Cupertino, Calif., and policy-based networking gear manufacturer Allot Communications Inc., an Israeli manufacturer of policy-based networking equipment.

Along with PacketCop, the company also sells ThinWave, software compressing video and audio data at ratios of more than 70:1.

BroadIP Networks is just about to close at $1 million in its first round of financing and will seek $10 million in the fall, said Poole. The company aims to have 15 employees by the end of this year, he said.CRN

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